Nurturing is not just for motherhood – it is also a critical
quality for a successful coaching business! Written by Teresia LaRocque, MCC--a
Canadian coach. http://icfheadquarters.blogspot.com/
Nurturing my coaching business…what a different way to think
about marketing…and maybe because I am female and also a mother, it speaks to
me. I get nurturing whereas marketing carries more fear, at least for me. How
will I market my business? Just saying it gives me anxiety. If I flip that thought process to, how will I
nurture my business? That feels different, doable. Something I can wrap my mind
around and think about putting into action steps on a regular basis, like
making sure that the kids have clean clothes and snacks after school, brush
their teeth or get some exercise. The
simplicity of her approach also speaks to me. There are 3 central nurturing
points: determine your audience’s biggest issue, educate them and discuss
solution(s). Really clear and concise. Just to get my feet wet and keep my business
in front of my audience, I started sending a “Thought” to my database 5 days a
week…it is a 30 second thing that has gotten a very positive response. It is
one way I am beginning to nurture my coaching business.
Respectfully,
Marggie Paris, LSW, BCC
photo credit: <a href="http://www.flickr.com/photos/billbouton/4742731237/">Bill Bouton</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
photo credit: <a href="http://www.flickr.com/photos/billbouton/4742731237/">Bill Bouton</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
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